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Digital Signage Expo 2017 to Present

2017數字標牌博覽會

Five-Part Fundamentals of Digital Signage

數字標牌的五個基礎課程

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage Fundamentals Seminar Program at DSE 2017 March 29-30, 2017.

亞特蘭大–數字標牌博覽會（DSE）是世界上最大的國際貿易展覽和教育研討會，致力于數字顯示、交互技術和數字通信網絡；以體系的教育計劃為重點，采用5個全新的數字標牌基礎課程，專為終端用戶，AV專業人員，系統集成商或其他考慮創建數字通信網絡的人而設計研發；更多精彩盡在DSE 2017年3月29-30日。

Wednesday, March 29

3月29日星期3

8 a.m. Keynote: Introduction to Digital Signage: A Roadmap For Success

This session will illustrate the scale and scope of the digital signage industry; explain the seven key elements of digital signage and their use for business and project development; and provide a step-by-step process leading to success.

上午8點，主旨內容：介紹數字標牌：成功的路線圖

本次會議將說明數字標牌行業的規模范圍，解釋數字標牌的七個關鍵要素及其在業務和項目開發中的運用，并提供一個循序漸進的步驟，走向成功。

9 a.m. Understanding the Parts of a Digital Signage Network

This session will explain the basics of digital signage system design; list all the components that go into a system, and how they operate and interact; and provide the vocabulary commonly used to describe each component.

上午9點，了解數字標牌網絡的各個部分

本次會議將解釋數字標牌系統設計的基本知識；羅列進入系統的所有組件，解釋各組件的操作原理及交互作用；并提供通用詞匯用于描述每個組件。

4 p.m. Fundamentals and Applications of Digital Signage Content

This session will speak to the importance of designing content so that it can be used in any screen application; the importance of creating a content strategy to guide development; and tips for developing content that engages the viewer.

下午4點，數字標牌內容的基本原理和應用

本節將講述設計內容的重要性，以便它可以在任何屏幕應用程序中使用；創建內容策略來指導開發的重要性；以及開發觀眾感興趣的內容的竅門。

Thursday, March 30

3月30日星期4

9 a.m. How to Create Excellent RFIs and RFPs

This session will discuss the steps to prepare for a request for proposal; explore the basic parts of a request for proposal; and how to tailor the Request for Proposal to fit your needs.

上午9點，如何創建讓人稱贊的RFIs（信息請求）和RFPs（投標申請書）

本次會議將討論準備投標申請書的步驟，探討投標申請書的基本組成部分，以及如何量身定制滿足您需要的投標申請書。

2 p.m. How to Accurately Measure Digital Signage ROI

The goal of this session is to discuss and better understand the return on investment/ return on ownership process for digital signage. The seminar will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. Focus will be on total cost of ownership, metrics, analytics, hard savings/costs, soft savings/costs, and planning.

下午2點，如何準確測量數字標牌的ROI （投資回收率）

本次會議的目的是針對數字標牌的投資回報率/所有權過程中的回報率進行討論和更深入的了解。研討會將針對當前形勢，就創建關于數字標牌解決方案的財務分析，以及需要什么工具，以便更好地理解和分析結果進行闡述。著重于所有權總成本，指標，分析內容，硬儲蓄/成本，軟儲蓄/成本和規劃。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關DSE’s(數字標牌博覽會)基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關注DSE微博（@ DSExpo）或臉譜網（facebook.com / DSExpo）查看有關 2017數字標牌博覽會的更新內容，或搜索# dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

關于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.  

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，請聯絡通訊代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com