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Digital Signage Expo 2017 to Present

2017數(shù)字標牌博覽會

Five-Part Fundamentals of Digital Signage

數(shù)字標牌的五個基礎(chǔ)課程

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for End Users, AV Professionals, Systems Integrators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage Fundamentals Seminar Program at DSE 2017 March 29-30, 2017.

亞特蘭大–數(shù)字標牌博覽會（DSE）是世界上最大的國際貿(mào)易展覽和教育研討會，致力于數(shù)字顯示、交互技術(shù)和數(shù)字通信網(wǎng)絡(luò)；以體系的教育計劃為重點，采用5個全新的數(shù)字標牌基礎(chǔ)課程，專為終端用戶，AV專業(yè)人員，系統(tǒng)集成商或其他考慮創(chuàng)建數(shù)字通信網(wǎng)絡(luò)的人而設(shè)計研發(fā)；更多精彩盡在DSE 2017年3月29-30日。

Wednesday, March 29

3月29日星期3

8 a.m. Keynote: Introduction to Digital Signage: A Roadmap For Success

This session will illustrate the scale and scope of the digital signage industry; explain the seven key elements of digital signage and their use for business and project development; and provide a step-by-step process leading to success.

上午8點，主旨內(nèi)容：介紹數(shù)字標牌：成功的路線圖

本次會議將說明數(shù)字標牌行業(yè)的規(guī)模范圍，解釋數(shù)字標牌的七個關(guān)鍵要素及其在業(yè)務(wù)和項目開發(fā)中的運用，并提供一個循序漸進的步驟，走向成功。

9 a.m. Understanding the Parts of a Digital Signage Network

This session will explain the basics of digital signage system design; list all the components that go into a system, and how they operate and interact; and provide the vocabulary commonly used to describe each component.

上午9點，了解數(shù)字標牌網(wǎng)絡(luò)的各個部分

本次會議將解釋數(shù)字標牌系統(tǒng)設(shè)計的基本知識；羅列進入系統(tǒng)的所有組件，解釋各組件的操作原理及交互作用；并提供通用詞匯用于描述每個組件。

4 p.m. Fundamentals and Applications of Digital Signage Content

This session will speak to the importance of designing content so that it can be used in any screen application; the importance of creating a content strategy to guide development; and tips for developing content that engages the viewer.

下午4點，數(shù)字標牌內(nèi)容的基本原理和應(yīng)用

本節(jié)將講述設(shè)計內(nèi)容的重要性，以便它可以在任何屏幕應(yīng)用程序中使用；創(chuàng)建內(nèi)容策略來指導開發(fā)的重要性；以及開發(fā)觀眾感興趣的內(nèi)容的竅門。

Thursday, March 30

3月30日星期4

9 a.m. How to Create Excellent RFIs and RFPs

This session will discuss the steps to prepare for a request for proposal; explore the basic parts of a request for proposal; and how to tailor the Request for Proposal to fit your needs.

上午9點，如何創(chuàng)建讓人稱贊的RFIs（信息請求）和RFPs（投標申請書）

本次會議將討論準備投標申請書的步驟，探討投標申請書的基本組成部分，以及如何量身定制滿足您需要的投標申請書。

2 p.m. How to Accurately Measure Digital Signage ROI

The goal of this session is to discuss and better understand the return on investment/ return on ownership process for digital signage. The seminar will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. Focus will be on total cost of ownership, metrics, analytics, hard savings/costs, soft savings/costs, and planning.

下午2點，如何準確測量數(shù)字標牌的ROI （投資回收率）

本次會議的目的是針對數(shù)字標牌的投資回報率/所有權(quán)過程中的回報率進行討論和更深入的了解。研討會將針對當前形勢，就創(chuàng)建關(guān)于數(shù)字標牌解決方案的財務(wù)分析，以及需要什么工具，以便更好地理解和分析結(jié)果進行闡述。著重于所有權(quán)總成本，指標，分析內(nèi)容，硬儲蓄/成本，軟儲蓄/成本和規(guī)劃。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關(guān)DSE’s(數(shù)字標牌博覽會)基礎(chǔ)研討會及2017DSE(數(shù)字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數(shù)字標牌博覽會專家組（DSEG）認證更新學分，可在此網(wǎng)站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數(shù)字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯(lián)系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關(guān)注DSE微博（@ DSExpo）或臉譜網(wǎng)（facebook.com / DSExpo）查看有關(guān) 2017數(shù)字標牌博覽會的更新內(nèi)容，或搜索# dse2017。查看全年的新聞和信息，請訪問數(shù)字標牌門戶網(wǎng)站：www.digitalsignageconnection.com。

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About DSE

關(guān)于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.  

由Exponation有限責任公司開發(fā)的數(shù)字標牌博覽會與數(shù)字內(nèi)容展覽共同協(xié)作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數(shù)字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿(mào)易展，致力于為客戶，員工，組織展示創(chuàng)新的數(shù)字通信和提供互動技術(shù)解決方案。數(shù)字標牌博覽會在2004推出，是數(shù)字標牌市場的第一個項目，已經(jīng)成為在這個快速發(fā)展的行業(yè)增長的重要因素。到場的專業(yè)終端用戶代表均來自主要行業(yè)類別的決策者，如零售，餐飲，醫(yī)療保健，教育，酒店和交通行業(yè)，以及其他主要利益相關(guān)者，包括廣告執(zhí)行，品牌營銷和系統(tǒng)集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術(shù)和服務(wù)，包括硬件，軟件，網(wǎng)絡(luò)，交付和產(chǎn)品內(nèi)容來自全球各地。數(shù)字標牌博覽會還在世界各地提供了大量多元化的數(shù)字標牌和戶外數(shù)碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現(xiàn)場巡回教育，結(jié)構(gòu)化的8個課程可保證通過專業(yè)資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關(guān)產(chǎn)業(yè)的42場圓桌討論會和28場免費展示在劇院上演。

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

欲了解更多信息，請聯(lián)絡(luò)通訊代表

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com