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2017 DSE：數字標牌網絡創建五大研討會

DS-360資訊組　　　

開展：2017-02-08

Digital Signage Expo 2017 to Present

2017數字標牌博覽會

Five-Part Digital Signage Network Seminars

數字標牌網絡五大研討會

（DS-360數字標牌網譯）Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Digital Signage Network Operators or anyone considering creating a digital communications network, in its all-new five-part Digital Signage Network Seminar Program at DSE 2017 March 28-30, 2017.

數字標牌博覽會（DSE）是世界上最大的國際貿易展和教育性研討會，致力于數字顯示，交互技術和數字通信網絡，特別為數字標牌網絡運營商或任何考慮創建數字通信網絡的個人與團隊設立了體系化的研討學習計劃，其全新的五大數字標牌網絡研討會將在2017年3月28 - 30日的2017年數字標牌博覽會上隆重舉行。

Tuesday, March 28

3月28日星期二

9 a.m. – 5 p.m. Digital Out-of-Home Strategy Summit

This full-day, eight-part strategy summit will examine the state of the digital out-of-home industry; how digital signage can use its captivating advantages to become the activator of smart cities; the future digital out-of-home trends; global insights; how to approach projects driven by customer experience; how to use analytics to measure and predict outcomes; best practices of omni-channel advertising; and generating revenue with programmatic buying.

上午9點至下午5點：數字戶外戰略峰會

本次全天候會議分八大分議題：討論數字戶外行業的現狀；數字標牌如何利用其獨特而迷人的優勢成為智慧城市的重要推動者；未來數字戶外發展趨勢；全球發展形勢以及認知；如何更好提升客戶體驗感；如何通過分析來衡量和預測結果；如何實現全渠道廣告的最佳宣傳效果；如何實現通過程序化購買產生收入。

Wednesday, March 29

3月29日星期三

8 a.m. Keynote: State of the Digital Out-of-Home Media Industry 2017

This session will provide the knowledge to make smarter business decisions; provide exclusive market insights based on historical, current and projected data, including key growth drivers; and provide a clear and detailed set of digital out-of-home media definitions.

上午8點：主題演講《2017年數字戶外媒體行業現狀》

本次演講將對數字戶外行業現狀分析，使決策者能夠更為明智地作出決策；基于歷史，現狀以及預測的數據（包括主要增長動力）提供獨家市場洞察，并針對數字戶外媒體作出清晰而詳細的定義。

9 a.m. Demystifying Programmatic Digital Out-of-Home

Clear Channel Outdoor and its key partners will share how they have brought programmatic technology to our-of-home. The focus will be on the “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today.

上午9點：數字戶外的程序化技術

Clear Channel Outdoor和其主要合作伙伴將分享他們如何將程序化技術引入行業。重點將放在他們工作背后的方法策略，為當前行業如何彌補傳統媒體和新型媒體之間的差距提出合理的建議以及案例參考，為廣告客戶和代理機構目前的工作方式提供一個參考。

4 p.m. From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage

This session will focus on how to structure messages to be effective for massive groups, while staying relevant to individuals for deeper experiences; how marketers can effectively measure return on investment for interactive signage campaigns and how those measurements can be compared to media other than our-of-home; and how companies can best manage digital display real estate both as a broadcasting medium and to create meaningful 1-1 viewer experiences.

下午4點：從廣播到一對一傳播：實現交互式標牌有效參與策略

本課程將重點介紹如何構建信息系統，使其對大規模團體有效，同時也能保持針對個人相關的更深層次的體驗；營銷人員如何有效地衡量交互式標牌的投資回報，以及如何將這些指標與其他室內媒體進行比較；企業如何更好地規劃數字顯示產業，讓其具備廣播媒體宣傳效果的同時，創造有意義的1對1的獨特觀眾體驗。

Thursday, March 30

3月30日星期四

9 a.m. How Ad Tech Companies are Helping Agencies and Marketers Buy Digital Out-of-Home Programmatically

This panel will explore how automation, mobile data, and ad serving is evolving to garner new digital revenue for DOOH media operators. Leading DOOH and mobile ad tech companies will share insight on how their technology stacks are transforming to connect digital screen inventory to digital buyers, while digital marketers will share their perspective on the space.

上午9點：廣告技術公司如何幫助代理商和營銷人員實現數字戶外產品的程序化購買

研討會將探討自動化、移動數據和廣告投放的發展策略，為戶外媒體運營商帶來新的收入。領先的戶外數字媒體和移動廣告技術公司將分享他們如何實現技術轉變，為庫存的數字屏幕找到合適的買單者，而數字營銷人員將分享他們在這方面的看法。

11 a.m Ground Truthing the Newest Technology for Audience Metrics

This presentation makes sense of the latest technological advancements in the audience measurement toolbox, including Wi-Fi, cellular data, beacons, facial recognition and object detection, among others. Attendees will learn what kind of data to expect, when certain technologies should and should not be used and how to ask vendors the right questions.

上午11點：針對受眾的最新落地技術成果分享

介紹針對受眾體驗的最新技術成果，包括Wi-Fi，蜂窩數據，信標，臉部識別和對象檢測等。與會者將了解到他們所希望了解的，比如當某些技術不確定是否需要使用時，如何向供應商提出正確的問題。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關DSE(數字標牌博覽會)的基礎研討會及2017DSE(數字標牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數字標牌博覽會專家組（DSEG）認證更新學分，可在此網站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標注啦：2017 DSE®（數字標牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預留展廳請聯系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關注DSE微博（@ DSExpo）或臉譜網（facebook.com / DSExpo）查看有關 2017數字標牌博覽會的更新內容，或搜索# dse2017。查看全年的新聞和信息，請訪問數字標牌門戶網站：www.digitalsignageconnection.com。

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About DSE

關于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限責任公司開發的數字標牌博覽會與數字內容展覽共同協作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數字標牌博覽會是世界上最大的和舉辦時間最長的研討會和貿易展，致力于為客戶，員工，組織展示創新的數字通信和提供互動技術解決方案。數字標牌博覽會在2004推出，是數字標牌市場的第一個項目，已經成為在這個快速發展的行業增長的重要因素。到場的專業終端用戶代表均來自主要行業類別的決策者，如零售，餐飲，醫療保健，教育，酒店和交通行業，以及其他主要利益相關者，包括廣告執行，品牌營銷和系統集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術和服務，包括硬件，軟件，網絡，交付和產品內容來自全球各地。數字標牌博覽會還在世界各地提供了大量多元化的數字標牌和戶外數碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現場巡回教育，結構化的8個課程可保證通過專業資格認證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關產業的42場圓桌討論會和28場免費展示在劇院上演。