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【DSE 2017 前瞻】企業(yè)交流研討會

DS-360資訊組　　　

2017-02-23

Digital Signage Expo 2017 Seminar to Present

數(shù)字標(biāo)牌博覽2017年研討會

Five-Part Corporate Communications Seminar Program

企業(yè)交流研討會

Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, will feature an entire educational program designed specifically for Corporate Communicators, in its all-new five-part Digital Signage Corporate Communications Seminar Program at DSE 2017 March 29-30, 2017.

亞特蘭大 - 數(shù)字標(biāo)牌博覽會（DSE）是世界上最大的國際貿(mào)易展覽會和教育會議，致力于數(shù)字顯示，互動技術(shù)和數(shù)字通信網(wǎng)絡(luò)，將展示專為企業(yè)通訊員設(shè)計的整個教育計劃，全新的五部分DSE 2017數(shù)字標(biāo)牌企業(yè)通信研討會計劃2017年3月29-30日。

Wednesday, March 29

3月29日星期三

8 a.m. Keynote: Learning from Corporate Communications Wins (and Losses)

This seminar will discuss strategies for implementing a solution or searching for support to implement a solution; how to identify the common areas requiring help; how to assess the internal skillset and how to find the right external support; and how to keep a digital signage system relevant and operational over the long-term.

上午8點主題演講：從企業(yè)溝通中學(xué)習(xí)得失經(jīng)驗

本研討會將討論實施解決方案或?qū)で笾С忠詫嵤┙鉀Q方案；如何辨別某個領(lǐng)域是否需要幫助；如何考核內(nèi)部技能以及找到正確的外部支持;以及如何使數(shù)字標(biāo)牌系統(tǒng)在長期內(nèi)保持相互關(guān)聯(lián)和可操作性。

9 a.m. The Corporate Communication Content Challenge: How to Get it Right While Not Breaking the Bank

This session will discuss what makes corporate communications so different, the possible pitfalls and how to overcome them; identify free and nearly free professional tools that can become part of your daily toolbox; and how to leverage the power of your team to distribute the authorship role to empower others within the enterprise to make content.

上午9點企業(yè)溝通內(nèi)容挑戰(zhàn)：如何“物盡其用”以獲得成功

這個會議將討論是什么使企業(yè)溝通如此不同，可能會出現(xiàn)的的陷阱和如何克服它們；識別自由且?guī)缀趺赓M的專業(yè)工具，可以成為您的日常工具箱的一部分;以及如何利用您團隊的力量分配角色，以授權(quán)企業(yè)內(nèi)的其他人制作內(nèi)容。

2 p.m. The Workplace of the Future: Why My Talent Leader Has Become Our Biggest Digital Communications Advocate

This session will explain how digital technologies can be deployed for employee communications and engagement initiatives with dramatic results; why some of the world’s leading CEO’s are now putting “employee success” above “customer success”; and how to calculate a return on investment for an engagement program that a CEO will buy.

2 p.m.未來的工作場所：我的老板成為了我們最大的數(shù)字通信倡導(dǎo)者

本次會議將解釋如何將數(shù)字技術(shù)部署用于員工溝通和參與計劃，并取得顯著成效；為什么一些全球領(lǐng)先的CEO現(xiàn)在將“員工成功”置于“客戶成功”之上;以及如何計算CEO將要購買的參與計劃的投資回報率。

Thursday, March 30

3月30日星期四

9 a.m. Learn How Strategy Eats Content for Breakfast

In this session, attendees will learn how to identify objectives, conduct a communications assessment, assemble a content team, commit to an editorial calendar, launch and promote a program, and use the “get it-got it-good” formula for engaging employees.

9 a.m.學(xué)習(xí)如何更好地消化并完成目標(biāo)

在本次會議中，與會者將學(xué)習(xí)如何確定目標(biāo)，進行溝通評估，組成內(nèi)容團隊，定下編輯日歷，啟動和推廣計劃，以及使用“get it-got it-good”公式來吸引員工。

11 a.m. A Manulife Case Study: How Digital Corporate Communications Works for Us

This session will explore how digital signage can change the way companies communicate with employees; how to create a strategy for people, process and technology, from planning to rollout; and best practices for creating content that can help drive traffic to other complementary internal communications channels.

上午11點Manulife案例研究：數(shù)字公司通信如何為我們工作

本次會議將探討數(shù)字標(biāo)牌如何改變公司與員工溝通的方式；從規(guī)劃到推廣，如何為人、流程和技術(shù)創(chuàng)造戰(zhàn)略；創(chuàng)建內(nèi)容的最佳做法，可以幫助將流量導(dǎo)向其他互補的內(nèi)部溝通渠道。

Registration for any of DSE’s Fundamentals seminars, or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online at www.dse2017.com.

任何有關(guān)DSE’s(數(shù)字標(biāo)牌博覽會)基礎(chǔ)研討會及2017DSE(數(shù)字標(biāo)牌博覽會)教育研討的注冊信息由BroadSign International贊助支持并有資格獲得數(shù)字標(biāo)牌博覽會專家組（DSEG）認(rèn)證更新學(xué)分，可在此網(wǎng)站查詢：www.dse2017.com。

Mark your calendar now: DSE® 2017 is scheduled for March 28-31, 2017, with access to the Exhibit Hall March 29-30 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2017.com.

該在你的日歷里標(biāo)注啦：2017 DSE®（數(shù)字標(biāo)牌博覽會）將在2017年3月28—31日舉行，觀展時間：3月29—30日，地點：拉斯維加斯州的拉斯維加斯會議中心。預(yù)留展廳請聯(lián)系Andrea Varrone：（770）817-5905。更多信息，請訪問www.dse2017.com。

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

您可以關(guān)注DSE微博（@ DSExpo）或臉譜網(wǎng)（facebook.com / DSExpo）查看有關(guān) 2017數(shù)字標(biāo)牌博覽會的更新內(nèi)容，或搜索# dse2017。查看全年的新聞和信息，請訪問數(shù)字標(biāo)牌門戶網(wǎng)站：www.digitalsignageconnection.com。

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About DSE

關(guān)于DSE

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-31, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

由Exponation有限責(zé)任公司開發(fā)的數(shù)字標(biāo)牌博覽會與數(shù)字內(nèi)容展覽共同協(xié)作，將于2017年3月28—31日在拉斯維加斯會議中心舉行，3月29日-30日可進入展覽大廳觀展。數(shù)字標(biāo)牌博覽會是世界上最大的和舉辦時間最長的研討會和貿(mào)易展，致力于為客戶，員工，組織展示創(chuàng)新的數(shù)字通信和提供互動技術(shù)解決方案。數(shù)字標(biāo)牌博覽會在2004推出，是數(shù)字標(biāo)牌市場的第一個項目，已經(jīng)成為在這個快速發(fā)展的行業(yè)增長的重要因素。到場的專業(yè)終端用戶代表均來自主要行業(yè)類別的決策者，如零售，餐飲，醫(yī)療保健，教育，酒店和交通行業(yè)，以及其他主要利益相關(guān)者，包括廣告執(zhí)行，品牌營銷和系統(tǒng)集成商。

More than 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional recertification in eight educational tracks. The 2017 program will be comprised of 12 pre- and post-show educational events, 40 general conference seminars, including a specialized keynote presentation for each educational track, as well as targeted 42 industry roundtable discussion groups and 28 free presentations staged in on-floor theaters.

超過200家參展商提供技術(shù)和服務(wù)，包括硬件，軟件，網(wǎng)絡(luò)，交付和產(chǎn)品內(nèi)容來自全球各地。數(shù)字標(biāo)牌博覽會還在世界各地提供了大量多元化的數(shù)字標(biāo)牌和戶外數(shù)碼教育計劃，超過125的教育工作者和最多樣化的教育機會，包括各地現(xiàn)場巡回教育，結(jié)構(gòu)化的8個課程可保證通過專業(yè)資格認(rèn)證。2017年的計劃包括12場教育活動，40場研討會，每門課程均包含主題演講，以及針對相關(guān)產(chǎn)業(yè)的42場圓桌討論會和28場免費展示在劇院上演。